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WHY GRAMMAR DOESN’T MATTER, BUT SPELLING DOES

Basic and embarrassing spelling mistakes are so prominent in property descriptions that estate agents’ writing skills are a national joke. If someone can’t spell, they shouldn’t be writing your descriptions unless you want to lose potential customers who value how their home is described.

 

But if someone can spell, they should be encouraged to develop their writing skills to create interesting and characterful descriptions with their own personality, not just to make a property sound great, but to woo local homeowners who want the same for their property.

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