Estate agents shouldn’t outsource their facebook page. Or, at least, not entirely.
Your time is valuable, right? You’re busy, there’s lots going on, plenty of incoming enquiries to deal with and a bunch of vendors, landlords and staff to manage. So, in purely financial terms, digging around the internet for national property news stories and choosing which ones to post on your facebook page is a waste of your time.
I’ve been looking for a facebook solution for estate agents that gives them the national content they need, without them resorting to outsourcing their whole page (something I think is absolutely the WRONG THING TO DO.) So I’ve launched a service offering:
AT LEAST 8 PROPERTY-RELATED NEWS POSTS EVERY MONTH
(market & lender info; property law; buying & selling tips; interior design; more)
TIPS ON FINDING LOCAL CONTENT
EASY AND EFFECTIVE POSTING METHODS
NEW IDEAS FOR REGULAR POSTS
MONITORING OF PERFORMANCE
THE FEELING OF BEING LOVED
Not bad for £49 per month, I’d say. The service is provided on a 1 year contract which gives enough time for EVERYONE to get real comfortable with being in the swing of posting, and is a goodly enough period to see real results to come through. Now then, what’s this ‘everyone’ you hear me mention? Well… it’s got to be a team effort.
You see, there’s no way someone outside your office can have the same experience of your day as you. They won’t be there at key moments to witness funny, weird, pivotal or simply interesting moments, and these are the moments that, when posted, make your facebook page a unique visitor experience, and worthwhile visiting. You and your team are the people who stand the best chance of making your facebook page the best it can be, and having some engagement yourselves stops it being this thing that gets done for you, but that you don’t really understand. So get your guys putting up stuff about their days that shows just how much work actually goes in to selling and letting property.
You need to trust your team. I don’t think having one person in the office that does it all is enough, although that is of course up to you. If you feel you can’t trust your team to post appropriate content, ask yourself why. You want everyone in your office to be an ambassador for your brand, and the best way to achieve that is to let them grow. Tell them what is appropriate and non-appropriate; tell them they are the key to making it interesting; tell them they need to spell things right. They can work together on that. They are a team after all.
I’ve been managing some estate agents’ pages for about 6 months now and it’s clear that the pages that work, are where we work together. The ones that don’t, are where there’s no local content at all, making the page look like the guys in the office make no contribution to it. Which, guess what, is true!
So if you’d like to work together with someone to make your estate agent’s facebook page one to be proud of, give me a call.