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Category : Writing for estate agents

How to cheat an estate agent

How to cheat an estate agent

Here’s a light-hearted blog piece I wrote for Ralph James Estate Agents in Redhill, Surrey after a buyer and seller got together in an attempt to diddle the agent out of their fees. The article was then picked up and published by PropertyIndustryEye. “We recently had a case of an owner and a buyer colluding […]

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Choosing the right property copywriter

Choosing the right property copywriter

Here’s a simple post on selecting the right person to write for you. There are writers, there are copywriters, and there are property copywriters. Profound, huh?   As with all things, someone with experience – as it were – in the field, should have a better understanding of your industry and where your company sits […]

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Property jargon rant: episode one

Property jargon rant: episode one

When talking about reaching the first port of call with a house-hunter, The Telegraph describes their destination as “a penthouse flat on Addison Road”. If you’ve already spotted the criminally inappropriate use of the word “flat” after “penthouse” then I salute you as a fellow guardian of copywriting excellence. Just how many penthouses are not […]

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