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Category : Property marketing

Big estate agent marketing mistakes: blogs

Big estate agent marketing mistakes: blogs

As estate agent marketing tools go, a blog is right up there with the greats, but it’s remarkably easy to blog about entirely the wrong thing. So don’t feel bad if you’re doing it as well. Most estate agents I speak to are not yet running a blog. Or, if they are, the regularity of […]

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The dangers of pricing property with …995

The dangers of pricing property with ...995

Remember the 1980s? Wham! Duran Duran. Shoulder pads. Asking prices ending in 995. Ah, the memories. However, any estate agent using these price tactics in the twenty first century is really not responding to modern property search methods. They’re also losing their clients time, money and buyers. Let’s look at the multiple loss-making areas of […]

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Is printed media read, or dead?

Is printed media read, or dead?

Will the internet kill all printed media? Is it worth advertising in local papers or glossy magazines? Or should you divert your entire marketing budget to the internet and spend spend spend on portals?   Well, from my experience in estate agency, the internet was where you spent your money to get buyers. How many […]

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Property jargon rant: episode two

Property jargon rant: episode two

Not so much a jargon rant this time as a serious bit of disappointment in the written skills of some agents. I’ve just let my apartment and it’s been interesting to see the different agents descriptions. One of the best things about my place is the amount of outside space. There are two roof terraces […]

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Property jargon rant: episode one

Property jargon rant: episode one

When talking about reaching the first port of call with a house-hunter, The Telegraph describes their destination as “a penthouse flat on Addison Road”. If you’ve already spotted the criminally inappropriate use of the word “flat” after “penthouse” then I salute you as a fellow guardian of copywriting excellence. Just how many penthouses are not […]

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