Quick answer: long AND short. Other quick answer: canvassing letters! Don’t bother sending out a canvassing letter if you’re not going to make it part of a longer campaign. An estate agent really needs to be sending out letters at regular intervals over at least a year to begin to see real results. (I would […]
Can you afford a copywriter?
As an estate agent or property developer, your time costs a lot more than mine. The chances are that if you’re reading this, you’re not much of a writer. You’ve sat down with a sheet of paper in front of you and some text to knock out, and you’ve struggled and stared and cursed and […]
Choosing the right property copywriter
Here’s a simple post on selecting the right person to write for you. There are writers, there are copywriters, and there are property copywriters. Profound, huh? As with all things, someone with experience – as it were – in the field, should have a better understanding of your industry and where your company sits […]
Property jargon rant: episode one
- May 21, 2012
When talking about reaching the first port of call with a house-hunter, The Telegraph describes their destination as “a penthouse flat on Addison Road”. If you’ve already spotted the criminally inappropriate use of the word “flat” after “penthouse” then I salute you as a fellow guardian of copywriting excellence. Just how many penthouses are not […]