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Category : Property copywriter

Can you afford a copywriter?

Can you afford a copywriter?

As an estate agent or property developer, your time costs a lot more than mine. The chances are that if you’re reading this, you’re not much of a writer. You’ve sat down with a sheet of paper in front of you and some text to knock out, and you’ve struggled and stared and cursed and […]

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How to write better property descriptions

How to write better property descriptions

It can be hard getting your property descriptions to stand out, but there is a simple and sure-fire way of making them unique; use your own voice. It sounds totally simple, right? Yet it’s one of the hardest things for people to do. Estate agents and property developers are fantastic at talking about property – […]

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Does copywriting matter for estate agents?

Does copywriting matter for estate agents?

You might think I’m biased on this – and you’re absolutely right – but when someone gets a badly written leaflet through their door, or reads the words “property” or “building” or “leasehold” spelt wrongly on an estate agent’s or property developer’s website, it does leave a bad taste in their mouth. And it’s not […]

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5 ways to outshine the other estate agents for free

5 ways to outshine the other estate agents for free

Sometimes, it’s hard to be an agent. Despite the ongoing economic situation, not that many estate agents have closed down, so everyone’s fighting for their share of a smaller cake. No-one wants to give up (what else are they going to do?), but when the market was better, there was more money around to spend […]

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Choosing the right property copywriter

Choosing the right property copywriter

Here’s a simple post on selecting the right person to write for you. There are writers, there are copywriters, and there are property copywriters. Profound, huh?   As with all things, someone with experience – as it were – in the field, should have a better understanding of your industry and where your company sits […]

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