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Category: Marketing for estate agents

Whatever you are doing, is how you are marketing your estate agency. Even with no marketing budget, you are promoting your business as one with no marketing budget.

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Blog / Estate agent marketing / Marketing for estate agents

Is your estate agent blog missing 92% of home owners?

Most estate agents use their website to target the big, headline-grabbing keywords in the hope of capturing the attention of potential clients. I’m sure your website is perfectly optimised to …

Blog / Estate Agent Coach / Marketing for estate agents

Why estate agents should network

Have you noticed how much a recommended person will trust what you say immediately and without questions? Recommended clients are the best you can get because their trust in you …

Estate agent marketing / Marketing for estate agents / Property marketing

The dangers of pricing property with …995

Remember the 1980s? Wham! Duran Duran. Shoulder pads. Asking prices ending in 995. Ah, the memories. However, any estate agent using these price tactics in the twenty first century is …

Estate agent marketing / Marketing for estate agents / Property marketing ideas

’tis the season to be planning for next year

So, it’s October and there’s plenty of Christmas already in the air – at least in the shops at any rate. People get more irritated every year as the festive …

Estate agent marketing / Marketing for estate agents

Getting a foot in the door

This post is not about being a good estate agent. Or about winning more instructions. I’ll write some of those later. This is purely about getting your foot in the …

Estate agent marketing / Marketing for estate agents / Property marketing

Is printed media read, or dead?

Will the internet kill all printed media? Is it worth advertising in local papers or glossy magazines? Or should you divert your entire marketing budget to the internet and spend …

Marketing for estate agents / Property copywriting / Property marketing / Writing for estate agents

Property jargon rant: episode one

When talking about reaching the first port of call with a house-hunter, The Telegraph describes their destination as “a penthouse flat on Addison Road”. If you’ve already spotted the criminally …

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