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Category : Marketing for estate agents

Is your estate agent blog missing 92% of home owners?

Is your estate agent blog missing 92% of home owners?

Most estate agents use their website to target the big, headline-grabbing keywords in the hope of capturing the attention of potential clients. I’m sure your website is perfectly optimised to reach anyone searching for estate agents in your area, but that’s only useful when people are actually looking to move. And it’s a complete waste […]

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Why estate agents should network

Why estate agents should network

Have you noticed how much a recommended person will trust what you say immediately and without questions? Recommended clients are the best you can get because their trust in you comes before they talk to you, because someone they already know and trust has recommend you as someone they know and trust. So it really […]

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The dangers of pricing property with …995

The dangers of pricing property with ...995

Remember the 1980s? Wham! Duran Duran. Shoulder pads. Asking prices ending in 995. Ah, the memories. However, any estate agent using these price tactics in the twenty first century is really not responding to modern property search methods. They’re also losing their clients time, money and buyers. Let’s look at the multiple loss-making areas of […]

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’tis the season to be planning for next year

'tis the season to be planning for next year

So, it’s October and there’s plenty of Christmas already in the air – at least in the shops at any rate. People get more irritated every year as the festive period appears to start earlier and earlier and gets right up everyone’s red nose. Forgetting the season of goodwill and joy to all men, why […]

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Getting a foot in the door

Getting a foot in the door

This post is not about being a good estate agent. Or about winning more instructions. I’ll write some of those later. This is purely about getting your foot in the door. How can you get called in to more property?   No matter how good a salesman you are, if you don’t have enough property […]

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Is printed media read, or dead?

Is printed media read, or dead?

Will the internet kill all printed media? Is it worth advertising in local papers or glossy magazines? Or should you divert your entire marketing budget to the internet and spend spend spend on portals?   Well, from my experience in estate agency, the internet was where you spent your money to get buyers. How many […]

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Property jargon rant: episode one

Property jargon rant: episode one

When talking about reaching the first port of call with a house-hunter, The Telegraph describes their destination as “a penthouse flat on Addison Road”. If you’ve already spotted the criminally inappropriate use of the word “flat” after “penthouse” then I salute you as a fellow guardian of copywriting excellence. Just how many penthouses are not […]

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