Marketing for estate agents
Attracting local homeowners to your website has to be the number one priority of any estate agent. With more and more people searching the web for everything related to property and local ...
How estate agents can boost their SEO for free
I don't have that much to say on this, but from what I see being posted, hardly anyone has anything interesting to say every day. It's mostly retweeting posts from large media organisations in order ...
Twitter for estate agents is a waste of time. Mostly.
Social Media, for Estate Agents at least, seems to be a bit of a drag. After the initial excitement and invitation of your loyal friends to get the page going, the obligation of updating it casts a ...
Why is Facebook for estate agents such a drag?
Let's be honest, you're never going to appeal to everyone. You're never going to have 100% of the property in your area, never going to convert 100% of market appraisals into instructions, never ...
Why estate agents should play the Race Card.
You can tweet, post, pin and blog as much as you like - and with truly great rewards - but if you want to get to vendors and landlords first – and before – they even think about selling or ...
The world (wide web) is not enough.
I've been learning how to become sticky, and how to make my clients all sticky too. With the internet.
One of the great things about facebook pages for estate agents is the way you can expand your ...
More facebook for estate agents
Do you ever get jealous about other estate agents or property developers getting more publicity than you? Well, you can have as much as they get, and you don't have to marry Rupert Murdoch. But you ...
How to get your property in the papers
I thought this might be fun to talk about. I'm not an estate agent anymore, but as a fan of independent companies – and finding large international chains rather boring – I couldn't help but ...
How to knock a coporate estate agent out of your high street.
It seems every agent's biggest problem at the moment is lack of stock. Plenty of tenants and plenty of buyers around, but landlords and vendors are in very short supply. I had a message the other ...
How to get more property when there’s none to be had
It can be hard getting your property descriptions to stand out, but there is a simple and sure-fire way of making them unique; use your own voice. It sounds totally simple, right? Yet it's one of the ...
6 tips for better property descriptions
You might think I'm biased on this - and you're absolutely right - but when someone gets a badly written leaflet through their door, or reads the words "property" or "building" or "leasehold" spelt ...
Does copywriting matter for estate agents?
Sounds like a no-brainer really, doesn't it? There's not so much business to be done, less instructions to be had, and estate agents are dropping their fees to win what little property there is. A ...
Times are tough. Cut that estate agent marketing budget, right?
Property marketing starts at home. Not the owner's, but yours. The photos in your office window, website and advertising are your customer's first impression of your company, so let's make them ...
6 great tips to taking better property photos
I don't believe corporate estate agents ARE inherently more professional, but I do think they do a better job of getting their message across. Which of course, is most of the battle ...
Are corporate estate agents more professional than indies?
Here's an age-old dilemma. You want more instructions, there aren't enough around, vendors know they're in a position of power and they start to play the agents off against each other. "So-and-so ...
Does fee-cutting make your estate agent more competitive?
This question has been an active topic of discussion for a little while now, so does that make the answer Yes, or No?
I might be a property copywriter now, but I have a 25 year history ...
Are high street estate agents worth more than internet ones?
Sometimes, it's hard to be an agent.
Despite the ongoing economic situation, not that many estate agents have closed down, so everyone's fighting for their share of a smaller cake. No-one wants ...
5 ways to outshine the other estate agents, for free.
Here's a simple post on selecting the right person to write for you. There are writers, there are copywriters, and there are property copywriters. Profound, huh?
As with all things, ...
Get property copywriting right, with the right writer
This post is not about being a good estate agent. Or about winning more instructions. I'll write some of those later. This is purely about getting your foot in the door. How can you get called in to ...
Getting a foot in the door
Will the internet kill all printed media? Is it worth advertising in local papers or glossy magazines? Or should you divert your entire marketing budget to the internet and spend spend spend on ...
Is print advertising read, or dead?
Not so much a jargon rant this time as a serious bit of disappointment in the written skills of some agents. I've just let my apartment and it's been interesting to see the different agents ...
