Is your estate agent blog missing 92% of home owners?
Most estate agents use their website to target the big, headline-grabbing keywords in the hope of capturing the attention of potential clients. I’m sure your website is perfectly optimised to …
Why estate agents should network
Have you noticed how much a recommended person will trust what you say immediately and without questions? Recommended clients are the best you can get because their trust in you …
The dangers of pricing property with …995
Remember the 1980s? Wham! Duran Duran. Shoulder pads. Asking prices ending in 995. Ah, the memories. However, any estate agent using these price tactics in the twenty first century is …
’tis the season to be planning for next year
So, it’s October and there’s plenty of Christmas already in the air – at least in the shops at any rate. People get more irritated every year as the festive …
Getting a foot in the door
This post is not about being a good estate agent. Or about winning more instructions. I’ll write some of those later. This is purely about getting your foot in the …
Is printed media read, or dead?
Will the internet kill all printed media? Is it worth advertising in local papers or glossy magazines? Or should you divert your entire marketing budget to the internet and spend …
Property jargon rant: episode one
When talking about reaching the first port of call with a house-hunter, The Telegraph describes their destination as “a penthouse flat on Addison Road”. If you’ve already spotted the criminally …