As estate agent marketing tools go, a blog is right up there with the greats, but it’s remarkably easy to blog about entirely the wrong thing. So don’t feel bad if you’re doing it as well. Most estate agents I speak to are not yet running a blog. Or, if they are, the regularity of […]
How can estate agents handle complaints?
Every business gets complaints. In fact, complaints are a sign that you’re in business! There seems to be a denial in every industry about embracing complaints, as though it’s best not to talk about them and certainly not to have a procedure for them. Having a procedure suggests you plan to receive lots of complaints! […]
Why estate agents should network
Have you noticed how much a recommended person will trust what you say immediately and without questions? Recommended clients are the best you can get because their trust in you comes before they talk to you, because someone they already know and trust has recommend you as someone they know and trust. So it really […]
How long should your canvassing letters be?
Quick answer: long AND short. Other quick answer: canvassing letters! Don’t bother sending out a canvassing letter if you’re not going to make it part of a longer campaign. An estate agent really needs to be sending out letters at regular intervals over at least a year to begin to see real results. (I would […]
Estate agent coaching: is that a thing?
You could argue that coaching and consulting and are one in the same thing, but I think the difference lies – as with so many things – in perception. Consulting, rightly or wrongly, does come with an image of stuffy corporate meeting rooms drumming up entirely new operational practices and management structures for organisations that […]
Are you an evil estate agent? Take the test.
There are times when it’s sorely tempting to have a pop at other estate agents in your area, or to compare them in a negative light, or to deride customers and clients. While it might be human, understandable and often funny, it’s also a corrosive behaviour that can chip away at standards and attitudes, particularly […]
What can estate agents do if homes aren’t selling?
- February 19, 2019
Right now, there’s a lot of talk: about property taking longer to sell; about buyers not committing; about the market being a generally tougher place. So what can you do when it all slows down? Well, you have to keep moving. Your bills won’t ease off, thats for sure (unless you’re planning on redundancies) which […]
How to cheat an estate agent
Here’s a light-hearted blog piece I wrote for Ralph James Estate Agents in Redhill, Surrey after a buyer and seller got together in an attempt to diddle the agent out of their fees. The article was then picked up and published by PropertyIndustryEye. “We recently had a case of an owner and a buyer colluding […]
Can you sell more homes in a tough market?
There are reports everywhere at the moment of house sales plummeting, prices falling, profits tumbling and a general doom and gloom about the property market. Anyone who has been an estate agent before will recognise those stories because they are rolled out about every five years in pretty much the same shape or form. And […]
Too busy to think about the future of your estate agency?
- October 8, 2016
“In recent weeks we have been bowled over & haven’t focussed on anything but incoming calls & maintenance issues!” – sound familiar? That is an actual quote from a client of mine, this week, telling me why they’ve abandoned every plan they have around ensuring the future of their business and engagement with their community […]
How to launch a cold start estate agency
Getting your new estate agent off to a flying start is absolutely essential. A lot of the work I do is for people setting up on their own, mostly experienced estate agents who have got to the point, for whatever reason, where they want to be their own boss. Mostly it’s people who have been […]
What does Brexit mean for estate agents?
Let’s not get bogged down in whether Brexit is a good or bad thing. Let’s talk about what is best for your business in the aftermath. There is undoubtedly going to be a lot of uncertainty for the property market. For buyers, sellers, estate agents and property developers, the future is now a very uncertain […]
The high cost of being cheap
Everyone loves a bargain, but the cheapest option isn’t necessarily the best value. As an example, imagine if you said to your clients: we use the cheapest photographer, have a shop at the cheapest end of the high street, employ the cheapest staff and advertise on the cheapest portal. You might even cap it off […]
It’s not about you
- November 24, 2015
When selling yourself online, whether through your blog, social media, or whatever medium you’re using to promote your estate agency, I really can’t stress hard enough that you make your posts of use to your clients. Telling everyone you’re great doesn’t fit that description. This might go against the grain in the minds of sales […]
Are you having trouble inspiring your team?
- October 7, 2015
I had a very revelatory conversation the other day with the owner of an estate agent. He told me it was impossible to get his team interested in either the marketing the company was doing or in anything outside “their job” of getting some sales or lets agreed. He said they were delighted to work […]
Experience vs chemistry
- January 24, 2014
For most of my career as an agent – well, certainly from becoming a manager – I chose people with little or no agency experience to come and work in my team. The main reason was my hatred of having to retrain the experienced agents who almost always came with more bad habits than good […]
Welcome to 2014. Scared?
- January 5, 2014
I dunno about you but I had a very fine festive break and, to be frank, I don’t really want to start work today. So I might do something else. Something that will excite me about getting back into it again. I find the best way of getting inspired about something is to look at […]
Is Christmas rubbish for estate agents?
December is traditionally a quieter time for estate agents, but that doesn’t mean it has to be a downer. In fact, having a a bit of mind space to think about the future is something of a blessing. What are you going to do in 2014? The end of the year is a great opportunity […]
How to get your properties in the press
Do you ever get jealous about other estate agents or property developers getting more publicity than you? Well, you can have as much as they get, and you don’t have to marry Rupert Murdoch. But you do need to jump in bed with the press. It’s pretty easy really. The press has space to fill […]
How to knock a corporate estate agent out of your town
I thought this might be fun to talk about. I’m not an estate agent anymore, but as a fan of independent companies – and finding large international chains rather boring – I couldn’t help but wonder about how one of the little guys could knock a big guy out of the high street. The […]
How to get more instructions when it’s quiet
It seems every agent’s biggest problem at the moment is lack of stock. Plenty of tenants and plenty of buyers around, but landlords and vendors are in very short supply. I had a message the other week that an agent in SW London was down to his last 2 properties, which is about as near […]
6 great tips to taking better property photos
Property marketing starts at home. Not the owner’s, but yours. The photos in your office window, website and advertising are your customer’s first impression of your company, so let’s make them count. When you look at estate agents’ websites, it’s fairly easy to see who uses professional photography and who’s taking their own photos. […]
Are corporate estate agents more professional than indies?
I don’t believe corporate estate agents ARE inherently more professional, but I do think they do a better job of getting their message across. Which of course, is most of the battle won. I’ve worked in corporate estate agency, one-man-band affairs, and a few somewhere in between; as a negotiator, manager, associate director and, eventually, […]
Are high street estate agents worth more than internet ones?
This question has been an active topic of discussion for a little while now, so does that make the answer Yes, or No? I might be a property copywriter now, but I have a 25 year history of estate agency behind me – high street and internet – so I’d like to think I […]