There’s quite a bit of “I can’t wait for the holidays” talk at this time of year, and indeed before most people go on vacation. Given the way it’s often expressed, it’s pretty clear there’s something about with the way we work that makes people want to get away from it. We work more than […]
Turn your blog into a listings magnet
Every piece of content you write should be aimed at landlords and sellers, and it’s never been easier for estate agents to communicate with local homeowners long before they think about selling or letting their property. But it’s only the humble blog that can be re-used and repurposed across your social media channels to give […]
Only accept the instructions you want
Do you ever go to a valuation where you don’t want the property? Maybe it doesn’t fit with your image or your marketplace; maybe it’s even decorated in a style you don’t want to put on your website? Perhaps it’s too cheap, or the neighbourhood is either far too far away, or just not […]
What’s the best social media for estate agents?
Should your estate agency be flaunting it on Facebook or inspiring people on Instagram? Should you be tweeting on Twitter, parading yourself on Pinterest or finding another way altogether? The best place to start is to question what you want to from your social media presence. Specifically, what can you do with your social media […]
Big estate agent marketing mistakes: blogs
As estate agent marketing tools go, a blog is right up there with the greats, but it’s remarkably easy to blog about entirely the wrong thing. So don’t feel bad if you’re doing it as well. Most estate agents I speak to are not yet running a blog. Or, if they are, the regularity of […]
Is your estate agent blog missing 92% of home owners?
Most estate agents use their website to target the big, headline-grabbing keywords in the hope of capturing the attention of potential clients. I’m sure your website is perfectly optimised to reach anyone searching for estate agents in your area, but that’s only useful when people are actually looking to move. And it’s a complete waste […]
How can estate agents handle complaints?
Every business gets complaints. In fact, complaints are a sign that you’re in business! There seems to be a denial in every industry about embracing complaints, as though it’s best not to talk about them and certainly not to have a procedure for them. Having a procedure suggests you plan to receive lots of complaints! […]
Why estate agents should network
Have you noticed how much a recommended person will trust what you say immediately and without questions? Recommended clients are the best you can get because their trust in you comes before they talk to you, because someone they already know and trust has recommend you as someone they know and trust. So it really […]
Estate agent coaching: is that a thing?
You could argue that coaching and consulting and are one in the same thing, but I think the difference lies – as with so many things – in perception. Consulting, rightly or wrongly, does come with an image of stuffy corporate meeting rooms drumming up entirely new operational practices and management structures for organisations that […]