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Attraction is everything. Every piece of content you write should be aimed at landlords and sellers, and it's never been easier for estate agents to communicate with local homeowners long before they think about selling or letting their property. But it’s only the humble blog that can be re-used and repurposed across your social media ...

estate agents social media

Social media for estate agents is a bit of a strange area. In the modern world, your Instagram feed or Facebook page have the potential to win tons of new clients and tens of thousands of pounds for a teeny tiny expense, so why don't the majority of estate agents treat social media as a key part of their digital marketing strategy? I think it's ...

As estate agent marketing tools go, a blog is right up there with the greats, but it's remarkably easy to blog about entirely the wrong thing. So don’t feel bad if you’re doing it as well. Most estate agents I speak to are not yet running a blog. Or, if they are, the regularity of their posts is a bit hit and miss. That is a mistake in ...

Most estate agents use their website to target the big, headline-grabbing keywords in the hope of capturing the attention of potential clients. I'm sure your website is perfectly optimised to reach anyone searching for estate agents in your area, but that's only useful when people are actually looking to move. And it's a complete waste of the ...