Why estate agents should stop listing property on Facebook

Facebook is an incredible resource – you have the world’s biggest audience at your fingertips and anyone liking your page clearly wants to know about your latest instructions,…

How estate agents should handle complaints

Every business gets complaints. In fact, complaints are a sign that you’re in business! There seems to be a denial in every industry about embracing complaints, as though…

Why estate agents should network

Have you noticed how much a recommended person will trust what you say immediately and without questions? Recommended clients are the best you can get because their trust…

Size matters: how big should estate agent’s canvassing letters be?

Quick answer: long AND short. Other quick answer: canvassing letters! Don’t bother sending out a canvassing letter if you’re not going to make it part of a longer…

How estate agents can turn clients into VIPs

One of the most important things for estate agents to do in the battle for recommendations and recognition in their neighbourhood is to involve themselves in the local…

How estate agents can boost their SEO for free

Attracting local homeowners to your website has to be the number one priority of any estate agent. With more and more people searching the web for everything related…

Will estate agents ever get social media right?

Estate agents really do struggle with social media. In the modern world, your Instagram feed or Facebook page have the potential to win you tons of new clients…

Coaching vs consulting – what’s the difference?

You could argue that coaching and consulting and are one in the same thing, but I think the difference lies – as with so many things – in…

Are you an evil estate agent? Take this fun test.

There are times when it’s sorely tempting to have a pop at other estate agents in your area, or to compare them in a negative light, or to…